In a surprising development reported, Salaar’s release at PVR-INOX appears uncertain. The article reveals a clash scenario between Salaar and Dunki, with Dunki allegedly demanding exclusive showcasing from single-screen owners. The situation escalated when Shah Rukh Khan negotiated a deal with PVR owner Ajay Bijli, securing 100% showcasing for Dunki in PVR-INOX single screens.
This abrupt change has led to Salaar’s withdrawal from multiplex chains in South Indian markets, sparking potential repercussions. The Hombale team is contemplating stern action against PVR-INOX. With the clash set for December 22, the unfolding events raise questions about fair trade practices and industry dynamics.