Niharika Konidela, a well-known actress and producer in Telugu cinema, launched her production company, Pink Elephant Pictures, back in 2015. Now, she’s all set for her next venture, “Evarraa Meerantha,” under Production No 1 of Pink Elephant Pictures. The film is written and directed by Yadhu Vamsi, with Anudeep Dev composing the music, while Venkat Subash Cheerala and Kondalrao Addagalla pen the dialogues.
In a fresh and fascinating promotional strategy, Niharika’s car pulls up at the production office, where she’s greeted by an unexpected sight. Instead of the usual hustle and bustle, she finds the cast deeply engrossed in games like hide and seek and statue. Confused, she turns to the director for an explanation. To her surprise, he reveals that these playful folks are actually the actors from their upcoming film.
The director encourages Niharika to change her perspective, suggesting she close her eyes and then reopen them with a fresh outlook. When she complies, she’s amazed by the remarkable transformation of the cast into villagers for the movie’s scenes. This inventive approach not only showcases Niharika’s creative touch but also adds an exciting twist to the movie’s promotional journey.