Dunki’s Global Impact: SRK’s 2023

Shah Rukh Khan’s latest release, “Dunki,” directed by Rajkumar Hirani, fell short of the high expectations surrounding it. Despite starring one of the most popular actors of 2023, the film’s daily earnings dipped to just Rs 7.25 crore in India on Friday, contributing to a domestic nett box office collection of 167.47 crore.

While the film has garnered global attention, earning Rs 323.77 crore worldwide in eight days, critical comparisons to SRK’s previous hits like “Pathaan” and “Jawaan,” which collectively earned over Rs 2000 crore globally, highlight Dunki’s comparatively subdued performance.

Facing tough competition from Prabhas’ “Salaar,” which surpassed Rs 500 crore globally and Rs 100 crore in the Hindi market, Dunki witnessed a slight rise in overall occupancy on Friday. Despite a successful 2023 for Shah Rukh Khan, with three films collectively grossing Rs 2538.77 crore worldwide, Dunki’s reception hasn’t matched the hype associated with SRK and Hirani collaborations. As Shah Rukh Khan’s fans await news of his next project, Dunki’s performance adds a nuanced chapter to the actor’s otherwise stellar year.