MM Keeravaani Makes History with AI Music

In the world of Indian movies, Artificial Intelligence (AI) is making big waves in music creation. Recently, AR Rahman stirred up some talk when he used AI to recreate the voices of late singers Bamba Bakya and Shahul Hameed for a song in Rajinikanth’s Lal Salaam. Some people weren’t too happy about it.

Then there’s Hesham Abdul Wahab, who jumped on the AI train for a song in Nani’s hit movie Hi Nanna. And let’s not forget Vivek Sagar, who faced some heat for using AI to recreate the voice of the legendary SP Balasubrahmanyam in Keedaa Cola.

Now, MM Keeravaani, the talent behind the Oscar-winning song Naatu Naatu (RRR), is trying his hand at AI music. In his latest project, Love Me – If You Dare, he’s breaking ground by using AI vocals for the entire song “Ghost Love.” It’s a first in Telugu cinema!

This exciting project, produced by Harshith Reddy, Hanshitha Reddy, and Naga Mallidi, boasts the legendary PC Sreeram as its cinematographer. Get ready for the grand release on April 25, 2024, and stay tuned for more updates!